Life as a Spectator Sport

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Thursday, February 12, 2004

Perhaps I'm being overly pessimistic to say that the best we can hope for is to kick Bush out (see previous entry). Doc Searls' post from Saturday, February 7, 2004 suggests a more long-term view. "Dean's is a wave on a rising tide," he says. "That tide will continue to rise, whether or not Dean's wave reaches shore. "

The rising tide to which he refers is the growing number of people who are using blogs to change society, whether it's publishing political opinion, actually doing original research on any number of political and/or social issues and making the results available via their blogs, or just reading, thinking about and acting upon the news and commentary they receive via blogs. We've gotten over the rather naive notion that blogs would become the news sources of the future, taking over from traditional media outlets, but blogs are doing something even more important than expanding on the typical 45-second media newsbyte.

Except for the occasional "Breaking News!" traditional broadcast media airs what its executives think we want to hear. We already knew that, of course, but the recent coverage of Bush's military service is a good example of how this works. Faint hints of a story in 2000, but not enough people were interested in hearing about it for the national media to give it any time. Since then, however, bloggers and the sites they publicize have kept the story alive and growing. Even with the sensationalist nature of some of those sites, and the fact that their information wasn't always entirely accurate, Bush's advisors and spokespeople haven't been able to put a lid on it. Terry McAuliffe's mention of it was more than just a shot in the dark--I don't believe he would have taken a chance on embarrassing himself if he hadn't know the public was ready to hear it. Why? Because some threshold number of people had begun to mutter about it in blogs, and in letters to the editor, and over the back fence with their neighbors. People had shown that they wanted to hear about the story (thanks largely to bloggers, I believe). Once McAuliffe opened his mouth and Kerry joined in, the snowball effect took over, and now you can hardly pick up a newspaper or turn on the nightly news without hearing something about the story. I won't discount David Kay's inadvertent role in this. In my opinion, media executives felt that not finding WMD's had "softened up" the public to hear additional negative information about Bush. But I was surprised at the number of Bush supporters I personally know who admitted to having read something about Bush's military service already. Where did they read it?

On the net.
posted by Liz @ 12:07 PM     |


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